Customer Relationship Management (CRM) is often, mistakenly, believed to be the preserve of large corporations with big IT budgets.  This is definitely not the case.  CRM is, at its heart, a way of focusing any business and its staff onto the needs and patterns of behaviour of its customers.  By centralising all information about customers and developing processes that allow staff to use that information to the benefit of the customer, CRM systems can:

• Increase the rate of generation of leads
• Improve the closure rate of deals
• Enhance customer loyalty by improving customer service
• Increase efficiency, reduce cost and improve margin

A fully implemented CRM system will bring together the core functions within the company (sales, marketing, customer service and finance) by creating a backbone of information on customers that is available to all users, all of the time, regardless of their physical location.  By giving everyone the opportunity to work as a team, the CRM system will improve the efficiency of the company, increase the loyalty of existing customers and make it that much easier to identify and chase new business. To understand how this can work please read our section on What CRM can do for my company?

Of course, technology plays a part in the overall mix of a CRM solution but in the modern market-place there are solutions whose scope and pricing is suited to any size of business -CRM is definitely not the preserve of the rich and famous.

Eiger Group has been helping clients design and implement CRM solutions for over a decade. We work with a range of market-leading vendors such as Sage, Microsoft and Frontrange and our aim is to help you select the best solution for your company and your budget and to help you install and run the system with the minimum of fuss and the maximum impact.